My research focuses on the place of new media technologies
in our political and cultural landscape. In particular, I
seek to answer the following two interrelated questions:
• How do political and economic forces shape the
development, distribution, and uses of new media
technologies?
• What communication strategies do policy actors use
in their attempts to shape the regulation of new media
technologies?
I began investigating these questions from within a
critical cultural perspective, focusing on the discourse
about and creative cultural uses of new media technologies.
This sparked an interest in the debate over the regulation
of new media, especially copyright law and internet policy.
In studying the politics of new media regulation, I have
also begun to explore the communication strategies of
policy actors, including the creative political uses of new
media technologies. During this topical evolution, I have
also shifted research strategies, and I now generally work
within a social scientific paradigm.
My earliest scholarly work examines the electronic music DJ
and the surrounding culture at the turn of the 21st
century. In part, this work illustrates how the evolving
discourse surrounding one set of media
technologies—in particular, turntables and
mixers—has reshaped their economic and cultural
meaning over time. In other work, I explore Grateful Dead
fans’ evolving use of new media technologies to
challenge the centralized model of musical reproduction and
distribution.
Interest in media technology and the discourse of
authorship and ownership led me to study copyright law, the
legal embodiment of the notion of authorship and a key
component in centralized cultural distribution. The most
important topic in copyright policymaking today is the
debate over digital rights management (DRM). In an attempt
to reign in unsanctioned uses of digital media, copyright
holders have deployed DRM tools such as encryption and
watermarking to limit, track, or penalize undesirable
behavior by end users, sparking a technological and legal
arms race. The outcome will help shape our media
environment for decades to come.
This interest in DRM has informed much of my recent work.
In an article recently accepted by Communication Law and
Policy, I explore the metaphor of property in the debate
over copyright law in general and DRM in particular. In
another project, Oscar H. Gandy, Jr. and I produced the
most comprehensive study to date of the triennial
rulemaking in which the US Copyright Office determines
exemptions to the Digital Millennium Copyright Act’s
prohibition on circumventing most DRM.
My dissertation examines the political communication about
DRM in the US copyright policy subsystem over the last 20
years. The study deploys three methods: a content analysis
of policy actors’ offline and online communication
regarding copyright policy, a webgraph analysis of the
issue space online, and semi-structured interviews with
policy actors. For recent debates, I compare offline
forums, such as congressional hearings and print news, with
the interlinked community of advocacy groups’
websites. I also interview policy actors about their
communication strategies. This research helps explain how
different kinds of advocates view and use the internet.
Preliminary evidence suggests the online picture is
markedly different from that presented offline.
In addition to investigating copyright policymaking, my
dissertation engages the methodological challenges of
studying online communication. As both a sampling method
and a data generation tool in its own right, I use web
graph analysis to study the copyright issue network online.
Using the Issue Crawler software developed by Richard
Rogers, and building on the theoretical and methodological
work of fellow Annenberg Ph.D. student Kenneth N. Farrall,
I have helped develop the combination of web graph analysis
and content analysis. This led to a joint presentation with
Farrall as part of the preconference, “Machine
Politics/Politics of the Machine,” at this
year’s annual meeting of the American Political
Science Association.
Web graphs show the members and relationships that make up
an online issue space, and they also serve as a fine
purposive sampling tool for online content analysis. To
facilitate the study of specific debates, I also use
site-specific Google searches. Building on methods for
minimizing and measuring search term sampling error, I have
developed a method for testing Google search terms, using
ratios and logistic regression to estimate the term’s
ability to recall relevant documents and place them at the
top of the search results. I plan to explore these methods
in further detail and submit the results for publication in
the near future. The internet may never hold still while we
study it, but I hope to help improve the methods for
studying online communication.
Using similar a similar research strategy for my next major
research project, I plan to study the politics of internet
governance, especially issues such as interconnection,
last-mile competition, universal service, and network
neutrality. My article on network neutrality jumps into the
fray of the policy debate, but the debate itself is part of
a broader political fight that is ripe for empirical
analysis. At this very preliminary stage, this debate also
appears to feature a dichotomy between those who regularly
speak in Congress and those who dominate the online space.
I view this project as an excellent candidate for external
research funding.
I remain a bottomless well of curiosity about the social,
political, and economic place of new media technologies,
and I am happy to contribute on a broad array of projects
within and outside those areas described here. At the core
of my research trajectory, though, I intend to spend much
of my early career investigating the political dynamics
that shape the regulation of new media technologies, as
well as policy actors’ use of these same technologies
in their quest for strategic advantage.
